Flow Docs
Open Flow AI

How outreach works

Every list runs the same underlying sequence. Here’s exactly what happens for each lead once you press Run Outreach — the same explainer you’ll find behind the “How outreach works” button in the app.

Campaign rules

A few rules apply to every campaign, to keep your account safe and your outreach human:

Campaign rules
Runs between 9:00 AM – 6:00 PM in each account’s local timezone
Actions are spaced out randomly to mimic human behaviour
Default daily limits per account: 15 connection requests, 80 post likes, 80 profile visits
New accounts warm up: 3 connection requests on day 1, building to 15 over 13 days (you can choose a faster warm-up)
Each lead is assigned to one team member for the entire sequence

The sequence

Here’s how a single lead moves through a campaign, start to finish.

Day 1

Visit prospect’s LinkedIn profileOptional
Like their most recent postOptional

Day 3

Visit profileOptional
Like their most recent postOptional
Send connection request

If they accept

They become a connection. If you’ve kept profile visits or post likes on, those continue for 8 days, which increases the likelihood that they’ll respond.

Connection request accepted

They immediately move to Connections, then any touchpoints you’ve turned on continue.

Lead moves to connections

2 days after acceptance

Visit profileOptional
Like their most recent postOptional

4 days after acceptance

Visit profileOptional
Like their most recent postOptional

6 days after acceptance

Visit profileOptional
Like their most recent postOptional

8 days after acceptance · Final cycle

Visit profileOptional
Like their most recent postOptional

If they do not accept

After 14 days without acceptance, we withdraw the pending request.

No acceptance after 14 days

If the request is still pending, we stop waiting and withdraw it.

Wait up to 14 days for acceptance
Withdraw connection request
The full sequence Flow runs for each lead — the same explainer as the “How outreach works” button in the app.

What a campaign can and can’t do

A campaign in Flow does three things, all from the lead’s assigned account: it visits their profile, optionally likes their recent posts, and sends a connection request. You choose whether profile visits and post likes are on when you press Run Outreach. Profile visits are on by default and post likes are off.

  • Delays are fixed. The timing in the sequence above is the same for every list, and it’s set to look natural. You can’t change the gaps between steps.
  • No messages or follow-ups in campaigns. Campaigns stop at the connection request. To send a first message and follow-ups automatically after someone accepts, use Agent Builder (the Enable Autopilot DMs button on a list), which runs them through your own AI assistant. You can always reply yourself from Connections.
  • Connection requests go without a note. Requests with no note get accepted just as often, and LinkedIn limits free accounts to about 5 notes a month. If you want a note, ask your AI assistant to send that request (up to 300 characters).
  • Not available: InMail, posting, commenting on posts, and company pages. Flow works from personal LinkedIn profiles.

What happens next

Once someone accepts, they’re a connection you own. The lead shows up in Connections and any reply lands in your Shared inbox, where you (or your AI assistant) take the conversation from there.

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