Charlie Cheesman

Charlie had just launched Cheddar, a new platform to help grads break into consulting without the usual stress. He knew the problem. He had a solution. What he didn’t have? A following.

He wasn’t trying to go viral. He just wanted to get the word out. So he opened Flow, dropped in a rough idea, and let it do the heavy lifting.

Flow helped him turn that idea into something simple and scroll-stopping.

He posted.

It worked.

One LinkedIn post brought in 550 people who signed up to try Cheddar.

Here’s what was happening behind the scenes

Charlie had all the usual founder headaches. Building product. Talking to users. Fixing bugs. Content wasn’t at the top of his list, but he knew he had to start showing up.

He used Flow’s Instant Post to move fast. No blank page. No overthinking. Just a quick draft that felt like him.

The post was short. It explained what Cheddar did. And it ended with a fun call to action:

“Comment ‘Cheddar 🧀’ if you want in.”

Simple. Playful. Easy to engage with.

That one line sparked a flood of comments and DMs. And more importantly 550 sign-ups.

Why Charlie’s post actually worked

There were four things that made it land:

• It sounded like a real person. No buzzwords. Just Charlie talking like himself.
• It had a clear message. Cheddar = less stress for job-hunting grads.
• It was easy to read. Short lines. Casual tone. Anyone could follow.
• It had a reason to respond. That emoji CTA gave people a fun way to raise their hand.

Most posts don’t fail because they’re boring - they fail because they’re not clear or easy to respond to.

Flow helped Charlie check all the right boxes in one go.

Visibility came first. Growth followed

Charlie didn’t push. He didn’t pitch. He just posted.

That one post started conversations with grads, founders, and even investors. It built momentum without him chasing it.

And it only took 15 minutes to write.

Not because he’s a content wizard. But because he used a tool that made it simple.

You don’t need a content strategy. You just need to start

If you’ve got a product to launch or an idea you want to share, you don’t need to wait until it’s perfect.

Flow helps you move fast without sounding fake.

You can:

• Turn loose thoughts into posts people want to read
• Stay authentic and still show up with structure
• Create content that leads to real sign-ups and replies

No ghostwriting. No filler. Just smart structure that actually works.

Whether you’re writing your first post or your next one, Flow makes it easy to show up and get noticed.

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