Alex Giles

Alex had a great business but was stuck with low LinkedIn traction and no clear way to fix it. This article shows how he turned that around using a simple, repeatable system that actually brought leads in the door. If you’re tired of posting into the void, keep reading.

When we first spoke, Alex was already doing important work. He runs Archipelago BPO, helping UK businesses grow by building remote teams in the Philippines. It’s something that means a lot to him - he’s half English, half Filipino - so this wasn’t just about business. It was personal.

But on LinkedIn, none of that was getting across.

He had around 6,000 connections. But barely any traction. Posts were stalling at 100 to 200 views. Engagement was almost non-existent. And when you’re putting real time into writing something you care about, that kind of silence can be deflating.

He tried doing it himself. He even tested some AI tools. But the results felt generic. Or took too long to fix. Either way, nothing stuck.

“I was spending all this effort just to get a post out… and then no one would see it.”

The content finally clicked once he had a system

Once Alex started using Flow, the first thing we helped him do was stop guessing. No more sitting down with a blank page wondering what to post.

He used the Matrix builder inside Flow to map out what kind of content he needed across the whole buyer journey.

Top-of-funnel posts to catch attention. Middle-of-funnel stories that educate. Bottom-of-funnel hooks to drive conversions.

Now each week had a clear purpose. And the posts started to hit.

A simple one-liner like “Stop working with this and start working on it” drove solid reach. Another one, “Offshore team hack” jumped impressions by 15% and helped him hit over 3,000 views a week.

“I’m really impressed. My Flow-generated posts consistently outperform the ones I wrote myself.”

With traction up he started meaningful outreach

Alex didn’t want to be that guy dropping cold pitches into random inboxes.

So we worked with him to build a lighter-touch outreach strategy. One that started with good content and followed up with a real conversation.

Using Flow’s analytics, he could see who was liking his posts. Who was viewing his profile. Who had gone quiet for months and suddenly showed up again.

That made it easy to reach out without it feeling forced. Something simple like:

“Hey [Name], saw you checked out my post. Curious - what’s your setup look like right now in terms of remote support?”

It didn’t feel cold because the content already warmed them up. And it opened up the kind of chats that lead to real opportunities.

We helped clean up his profile so everything worked together

The next step was to make sure his profile backed up everything he was posting.

He rewrote his headline to clearly say who he helps and how. Updated his banner. Talked more about client results—cost savings, time wins, growth stories.

We shared small but important best practices. Like why selfies get more traction than stock images. Why third-party scheduling tools can hurt your reach. And why posting often is less scary when you’re not guessing what to say.

He made the changes. The algorithm took notice.

Now he has a full engine and a plan to grow it

Every week, Alex now builds content with Flow using the Matrix and Calendar tools.

He’s clearer on his audience and continues to refine it. We’re reviewing his drafts before they go live, giving feedback on hooks, helping double down on what’s working and ditch what’s not.

Instead of winging it, he’s working a system. And it’s working for him.

More reach. More engagement. More conversations that can turn into deals.