Build a GTM system that actually closes deals

Portant had momentum. Sales teams were loving how easy it was to automate quotes, proposals, and contracts - all inside Google Docs and HubSpot. No jumping between tools. No bottlenecks from approvals. Just clean, fast workflows.

But there was a gap. The platform was solid, but the go-to-market engine wasn’t keeping up.

Pipeline was inconsistent. Messaging was getting lost in the noise.

That’s where we stepped in.

We tightened the story and built a system that moves

We didn’t try to fix what wasn’t broken. Portant’s product was already strong. What it needed was clarity, direction, and momentum on the GTM side.

Here’s what we focused on:

• Sharpened the positioning around a real, urgent outcome: faster sales cycles
• Built outbound messaging that made RevOps and sales teams feel seen
• Ran structured, relationship-first outreach using Flow to scale it all

The result? Pipeline started to build. And it didn’t slow down.

More users. Bigger accounts. Real enterprise traction.

Then came recognition: Portant was named a HubSpot Essential App for 2025.

It wasn’t a fluke. It was a repeatable system

We didn’t throw random tactics at the wall. We followed a structure that works every time:

• Make the message simple and sharp
• Reach the right buyers in a way that feels human
• Use systems that scale without losing quality

That’s what most teams miss. They either overcomplicate the message or over-automate the outreach. Portant avoided both.

And when your message finally lands with the right people, pipeline follows.

The product closes deals fast. The GTM needed to do the same

Portant helps teams save 125+ hours a month. That’s real time back. Faster deals. Less admin.

But none of that matters if the front end of your business - the part that actually drives growth - is slow, scattered, or unclear.

We helped them fix that.

Now their GTM engine moves just as fast as the product does.

And you can do the same.

If you’re ready to stop waiting for growth to happen and start building a system that delivers it - let’s talk.

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