When Allan first messaged me, he was running TechPeace on the back of referrals and hustle. He is a certified expert in Glide, a no-code app platform. When Glide sends you work, that is a great month. When it doesn't, the pipeline gets thin fast. He wanted a second way to find buyers that didn't feel like cold spam.
Meet Allan and TechPeace
Allan Edmond is the founder of TechPeace, a small consultancy in Toronto that builds internal tools and business apps for small and mid-sized teams. He has deep experience with Glide and works with owners who don't have a software team but still need real tooling to run the business.
He is thoughtful and a little reluctant about sales. He also has a clear reason to grow. He runs the business from home, he's about to move to Japan, and he has a concrete goal in his head about where monthly revenue needs to sit before that happens. So he was ready to learn outreach. He just didn't want to be the guy cold-pitching strangers on LinkedIn with a wall of text.
Where Allan was before Flow AI
Before we started working together, almost all of TechPeace's new work came through Glide's expert directory. Good leads, but on someone else's schedule. Allan had no structured outbound. He had posted a bit on LinkedIn, answered the odd inbound, and that was it.
He had a clear sense of who he could help: founders and operators running small to mid-sized businesses on tools like Glide, Airtable, and other no-code stacks. He had less of a system for reaching them. The first time we got on a call, he told me he had been sitting on the idea of outreach for months and wasn't sure where to start.
How Allan used our outreach playbook
I sent him our outreach playbook and we worked through the parts that mattered most for his situation. The big shift in his thinking was accepting that good outreach isn't a pitch, it's a conversation with a qualified stranger who might benefit from what you do.
Four ideas from the playbook did the heavy lifting for Allan.
- Warm prospects first. Instead of DM'ing cold, he started engaging with posts from his target buyers so his name and face showed up in their feed before any message landed.
- Open with a human ice-breaker tied to the prospect, not a pitch. We rewrote his opener so it referenced something specific about the person and invited a reply, nothing more.
- Ask one qualifying question. When a prospect replied, he moved the conversation forward with one clear question rather than jumping to a call ask. This gave him signal on whether it was worth continuing and let the other person lead.
- Follow up with patience. For anyone who didn't reply, we agreed on a simple cadence of short, useful follow-ups spaced out over weeks rather than days.
The first time he sent these messages, he told me it felt weird to be short. His instinct was to explain everything up front. The playbook's rule of one message, one idea took a little getting used to.
How Flow AI fits his week
Flow AI sits under that playbook so Allan doesn't have to run it manually. A few features do most of the work.
He uses Find Leads with Sales Navigator to build targeted searches for the founders and operators he wants to talk to. Narrow filters by title, company size, and geography, then pull those contacts into Flow AI. This removed the guesswork of who to message.
On top of that, he runs Auto-pilot through Agent Maya, our outreach agent. Maya sends connection requests and personalized ice-breakers on his behalf, within safe daily limits, so he isn't manually sending invites every morning. For Allan, this is the part that made outreach realistic alongside client work.
When replies come in, he switches to Co-pilot. Maya drafts a reply suggestion using context from the conversation and the prospect's profile. He edits the tone, tightens anything that sounds off, and sends. He told me early on that this is where Flow AI earns its keep, because replying well to twenty people in a day is the hard part of outreach, not sending the first message.
Everything lands in the CRM, so he can see who connected, who replied, who is mid-conversation, and who needs a follow-up. Before this, he was trying to hold the whole pipeline in his head.
The change Allan noticed
A few weeks in, Allan's acceptance rate on connection requests was strong. More importantly, he was having real conversations on LinkedIn every day. People were replying, asking what TechPeace does, and some were opening up about the software problems they had been trying to solve.
A month in, he booked his first meeting from outreach. He told me it felt different from his referral work. He had found the person himself, started the conversation, and earned the call.
I'm caught up on all my messages and I had one meeting booked. I am sold. Now I need to reach out to more people, because this is working.
Allan Edmond, Founder, TechPeace
He also changed his own rules. He stopped treating a slow reply as rejection, because the playbook and the CRM together made it easy to keep the thread alive. He got more comfortable asking a second question instead of pushing for a call. And he noticed that when he did eventually ask for a call, the conversation had earned it.
Allan is still early. He is not claiming a transformed business. What he is doing is building a second pipeline alongside Glide referrals, on his own terms, with a process he can run twenty minutes a day without feeling like a different person.
