What Lead Qualifier handles
Lead qualification is something Agent Maya does in real time. Every lead that comes in — inbound form, enriched contact, or manually added — gets scored against your ICP criteria and engagement signals. Reps see a ranked queue, not a pile of names.
Who this is for
- Inbound teams handling a mix of demo requests where quality varies widely.
- BDRs who need to prioritise follow-up across a large list without guessing.
- Sales managers who want their team focused on high-fit deals from the moment a lead comes in.
What Agent Maya takes off your plate
- ICP fit scoring based on firmographic and technographic match.
- Engagement signal weighting: form activity, email opens, page visits.
- Automatic routing to the right rep or queue based on score band.
- Low-fit lead flagging so they don't waste rep time.
- CRM stage and owner updates based on qualification outcome.
How Agent Maya does it
- Lead enters the system: From a form submission, list import, or CRM enrichment. Agent Maya picks it up immediately.
- Agent Maya scores by ICP match and engagement: Each lead is assessed against the scoring model you've defined: company size, industry, title, and recent engagement.
- Score is applied to the CRM record: The score and qualifying context are written back to the record so every rep sees the same information.
- Leads are ranked and routed: High-fit leads go to the right rep or queue based on territory, segment, or routing rules.
- Reps work a prioritised queue: Every rep sees their leads ordered by priority. The best opportunities are at the top every morning.
What to expect
Your team works the right deals first, every day, without debating which leads are worth calling. Junk leads don't slow reps down, and high-potential contacts don't sit unworked in a shared inbox.
As conversion data comes in, you can refine the scoring model to reflect what actually wins, making qualification more accurate over time.
How Flow AI sets this up
- Define scoring criteria that reflect your ICP: firmographic match, engagement signals, and any custom factors.
- Connect your CRM and lead sources so qualification runs automatically on every new contact.
- Set routing rules per score band so the right leads go to the right reps.
FAQ
Can we adjust the scoring criteria after launch?
Yes. Scoring models are updated as you learn what converts. We recommend reviewing the model quarterly and adjusting based on win data.
Does it qualify inbound and outbound leads differently?
It can. You define separate scoring models for different lead sources if your ICP or signals differ between channels.
What happens to leads that score below the threshold?
They're flagged in the CRM and held in a nurture state. No rep time is spent on them unless the score improves.