What Lead Enricher handles
Lead enrichment is one of the things Agent Maya does automatically. When a contact or company enters your CRM, it queries multiple data sources and fills in the gaps: industry, headcount, tech stack, direct contact details. No one types anything manually.
Who this is for
- RevOps teams who need accurate CRM data without a weekly cleanup sprint.
- SDRs wasting time on research before they can write a single message.
- Sales managers who want their team to know the account before they pick up the phone.
What Agent Maya takes off your plate
- Firmographic data: industry, company size, revenue range, location.
- Technographic data: what tools and platforms the company uses.
- Direct contact details: phone, email, LinkedIn profile.
- CRM field completion so records are ready to use from the moment they come in.
How Agent Maya does it
- Contact enters your CRM or list: A new lead comes in via form, import, or manual entry. Agent Maya picks it up immediately.
- Queries enrichment sources: Multiple data providers are checked in parallel to find the most accurate and complete information.
- Data is matched and validated: Results are compared and conflicts are resolved based on the rules you've set.
- CRM fields are updated: The record is updated automatically. Reps see a complete profile without doing a thing.
- Enrichment is logged: Every enrichment action is tracked so you can see coverage rates and data quality over time.
What to expect
Reps start their outreach from a complete record. They know the company size, what tools the prospect uses, and how to reach them directly. That context goes into every message.
Over time, your CRM becomes a reliable data asset rather than a mixed-quality spreadsheet. Reporting gets more accurate. Targeting gets sharper.
How Flow AI sets this up
- Connect your CRM and enrichment sources (Clay, Clearbit, Apollo, or others you use).
- Define which fields to populate and how to handle data conflicts.
- Set a run schedule so new leads are enriched within minutes of entering the system.
FAQ
Which data sources does it use?
Agent Maya connects to whichever enrichment providers you already have: Clay, Clearbit, Apollo, and others. We build around your existing stack.
What happens if different sources give different data?
You set conflict resolution rules during setup. Most teams prefer the most recently updated source, but you can define this per field.
Will it overwrite data we've entered manually?
No. You control which fields are auto-populated and which are protected. Manually entered data is preserved unless you tell it otherwise.