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AGENT MAYA CAPABILITY Updated June 2026

ICP List Builder

Builds targeted prospect lists that match your ideal customer profile and buying signals. This is one of the capabilities we build into Agent Maya, your custom AI sales agent.

Built by Flow AI 18.3k sales teams For B2B revenue teams
ICP List Builder capability overview

What ICP List Builder handles

Building prospect lists is one of Agent Maya's core tasks. You define your ideal customer profile: company size, industry, location, job titles, buying signals. Agent Maya builds the list and keeps it fresh. Reps start the week with qualified contacts, not a research backlog.

Who this is for

  • SDRs spending too much time on LinkedIn pulling names instead of reaching out.
  • Sales leaders who want every rep targeting the same quality of account.
  • Founders who can't afford a full research team but need a reliable pipeline.

What Agent Maya takes off your plate

  • ICP-matched company search by size, industry, geography, and funding stage.
  • Contact identification within target accounts by title and seniority.
  • Signal-based filtering: hiring activity, recent funding, tech adoption.
  • Deduplication against your existing CRM so reps only see new contacts.

How Agent Maya does it

  1. You define your ICP criteria: Company size, industry, job titles, location, and any signals that indicate good timing. These become the rules Agent Maya runs to.
  2. Agent Maya queries lead sources: Multiple data sources are searched in parallel to find companies and contacts that match your criteria.
  3. Contacts are qualified and ranked: Results are filtered for ICP fit and signal strength. Low-quality matches are excluded before they reach your reps.
  4. Deduped against your CRM: Existing customers, active opportunities, and suppressed contacts are removed automatically.
  5. Delivered to your outreach queue: Clean, qualified contacts are added to your sequence or made available for rep review, whichever you prefer.

What to expect

Your reps start every week with a list they can trust. No manual LinkedIn searching. No arguing about whether someone fits the ICP. The targeting criteria are consistent because Agent Maya applies the same rules every time.

As you learn what converts, you can tighten the criteria and improve list quality continuously, without rebuilding the process from scratch.

How Flow AI sets this up

  • Connect Apollo, Clay, or your existing data sources.
  • Define ICP criteria together during setup: we help you translate your sales knowledge into targeting rules.
  • Set a refresh cadence so new prospects arrive on schedule.

FAQ

Can we adjust the ICP criteria after launch?

Yes. ICP criteria are editable. Most teams refine their targeting as they learn what's converting, so we build that flexibility in from the start.

How many contacts does it build per week?

That depends on your criteria and data source limits. We set volume targets during setup that match your team's outreach capacity.

Does it work for niche markets with small TAMs?

Yes. Tighter targeting just means the list is smaller and more precise, which is often better. Agent Maya works well for highly specific ICP definitions.

Want ICP List Builder inside your Agent Maya?

Flow AI builds Agent Maya around your team: your ICP, your tools, your voice. ICP List Builder is one of the capabilities we include. Book a call and we'll walk through what's right for your setup.