What Email Personalizer handles
Agent Maya writes outreach emails for your reps. Not templates — actual messages with relevant context about each prospect: their role, company, recent activity, what they care about. Reps review and send. They don't write from scratch.
Who this is for
- Outbound reps who know they should personalise but don't have time to do it properly.
- SDR managers who want consistent message quality across the team, not a lottery.
- Teams running high-volume campaigns where personalisation usually gets sacrificed for speed.
What Agent Maya takes off your plate
- First-touch email drafts drawing on account research and buying signals.
- Follow-up emails with a different angle each time, not just 'bumping this up'.
- Tone matching to your messaging guidelines and example copy.
- Signal integration: recent news, job postings, LinkedIn activity.
- Rep review queue so nothing goes out without a human check.
How Agent Maya does it
- Contact enters the outreach queue: A qualified prospect is ready for first touch. Agent Maya starts the research and drafting process.
- Agent Maya researches the account: Company context, contact role, recent signals, and any relevant news are pulled together automatically.
- Draft email is created: The first-touch message references something specific to this prospect. Follow-ups are written with different angles so they don't feel repetitive.
- Rep reviews and optionally edits: The draft lands in the rep's queue. They can send it as-is or adjust it. Most reps make small edits, saving 10-15 minutes per contact.
- Email sends at the scheduled time: Once approved, the message goes out at the right moment in the cadence.
What to expect
Every contact gets a message that references something real about them. Replies come in because people can tell the outreach was written for them, not copied from a template bank.
Over time, you can see which personalisation angles get the best response rates and refine the drafting approach accordingly.
How Flow AI sets this up
- Share your messaging examples, tone guidelines, and any messages that have worked well.
- Connect enrichment and signal sources so Agent Maya has the context to personalise from.
- Define the review process: how reps approve or edit drafts before send.
FAQ
How personalised are the emails really?
Each email references specific account context: the prospect's role, company situation, or a recent signal. They're not generic templates with a name swapped in.
Can we set guardrails on what Agent Maya can and can't say?
Yes. You define the messaging guidelines, proof points, and topics to avoid during setup. Agent Maya stays within those boundaries.
What if a rep wants to write their own messages for certain accounts?
They can. Agent Maya handles the volume; reps can always write manually for accounts they want to handle personally.